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2012年4月21日 星期六

2012 April issue of 神州鞋世界Shoes world




Hsing, featured in the April Issue of China's "神州鞋世界Shoes world", talks about launching liebe.hsing since 2010 summer. From her career in footwear field to branding and among many of those who wear liebe.hsing are designers in urban area, read about how Hsing got her start.

2011年7月28日 星期四

Taipei Times 2011.07.28

2011.07.28 
Sole Sister 
A full page story of liebe.hsing and the traditional culture of shoemaking.
Thank you Catherine Shu and Taipei Times as well as my shoemaker, Mr. Lu and his team who make all liebe.hsing shoes possible. 


Sole sister

Liebe Hsing is a new footwear brand that highlights Taiwan’s traditional shoemaking industry

By Catherine Shu  /  Staff Reporter
Former fashion marketer Hsing-ju Lin (林倖如) wrote a master’s thesis entitled “Stylistic Change in Women’s Footwear” at the University of Leeds and enjoys poring over books about the history of shoemaking. Lin’s interest in shoes, however, is not purely academic. Her year-old brand Liebe Hsing is dedicated to creating stylish women’s footwear while drawing attention to traditional shoemaking in Taiwan.
Once an important part of the export industry, the number of craftspeople who make shoes by hand began to decline sharply in the mid-1980s after many jobs were outsourced to China and Southeast Asia. All of Liebe Hsing’s colorful, classic designs are produced by the Juisheng Shoemaking Center (瑞晟鞋樣中心), a tiny Greater Taichung workshop run by Lu Kuang-mao (呂光茂), who has over 30 years of shoemaking experience.
Traditional shoemaking “is a part of Taiwan’s culture. I’m still a new brand, but I’ve already thought of how to bring it forward to a new generation,” says Lin, adding that her goal is to make footwear that will last for years.
“My challenge is creating a design that people will look at in three decades and still want to use because it looks contemporary and not outdated,” she says.
Liebe Hsing (the name is a combination of the German word for “love” and the first character of Lin’s given name) footwear, which ranges in price from NT$3,480 to NT$7,280 for a pair of lace-up boots, is designed to flatter a wide variety of body types and can be custom ordered. The back of a magenta suede lambskin sandal is carefully sculpted into a sexy curve that gracefully accentuates the wearer’s ankle, while the straps on a pair of classic Mary Jane high heels dip into a gentle “v” over the instep to create the illusion of longer legs.
Lin avoids sequins and rhinestones because the glue used to attach these embellishments damages leather. Instead, she adds visual interest with unusual color or texture combinations, thoughtfully placed seams and finishes that highlight the leather’s natural grain. Hidden details include narrow edgings around innersoles in a color that contrasts with the shoe’s exterior.
“I don’t like using a lot of bling because I think they take away from the wearer’s own light,” says Lin, who keeps inspiration scrapbooks filled with photos from fashion blogs like The Sartorialist (www.thesartorialist.com) and magazines like Elle Decor. Her frequent travels (Lin tries to go abroad once a year) also influence her designs: The sweeping lines of Stockholm sailboats and yachts inspired several sandals in her latest collection.
Lin’s emphasis on comfort and wearability is influenced in part by her mother, she says. The two women wear the same shoe size and when Lin left home to attend high school in Changhua County, she bought footwear to send back to her mother in their small hometown in Yunlin County, which only had one shoe store.
“My mom’s feet were always very delicate and she had to buy well-made shoes. She got blisters easily from fake leather, especially during the summer,” Lin says. “That’s when I started to see the difference quality makes.”
Lin, who earned a certificate in shoemaking from the Footwear and Recreation Technology Research Institute (台中鞋技中心) in Taichung, has exacting standards for the animal skins she orders from a Taiwanese supplier: Cow leather has to be 1.2mm thick, lambskin just 0.6mm. She wears all of her shoe prototypes to make sure they are comfortable and is frank about the potential shortcomings of shoes made by hand.
Because the leather upper is hammered to the sole by hand, the join between the two parts is less uniform and sleek than one that has been pressed together by a machine. Traditional techniques, however, allow shoemakers to work with more delicate leathers like lambskin, add hand-tooled designs, and conduct thorough quality checks after each step of the manufacturing process to ensure that all components are securely fastened together.
Before agreeing to work with Lin, who at that time had little shoe design experience, Lu grilled his potential client for almost six hours about her business plans and goals.
“Shoemaking is not an easy business. It takes a lot of work, you need to understand footwear construction and if you make limited quantities, the production costs are high,” Lu said during a break at his workshop.
Lu usually works with two to four other shoemakers. On a recent day, two women carefully cut and joined leather pieces, making sure the line of stitching was just one millimeter away from the seam. Lu painstakingly hammered the body of a red lambskin high heel to its sole, steadying a heavy plastic last in his lap. On average, he says, each of the workshop’s shoemakers completes two pairs per day.
“Their skills are not in their machines, it is in their hands,” Lin says. “I want people to see the amount of detail these artists can put in each pair of shoes.”

A step into the past

When Lu Kuang-mao began an apprenticeship with a shoemaker more than three decades ago, it wasn’t because he was passionate about footwear. “I had to make money and eat,” says Lu, who grew up on a farm.


Since then, Lu has cultivated a reputation as one of Taiwan’s top traditional shoemakers. He estimates he has made tens of thousands of shoes over the course of his career and teaches at the Footwear and Recreation Technology Research Institute.
Hsing-ju Lin makes frequent trips to Lu’s workshop in Greater Taichung, and the two collaborate closely on each of Liebe Hsing’s designs. A new set of plastic lasts (forms in the shape of the foot) is made for each style. Lin carefully checks each new shipment from her leather suppliers, making sure that the animal skins used in her shoes are free from defects or flaws in the dye (sometimes as much as one-third of a hide is unusable). Many Liebe Hsing designs are made with delicate lambskin, which Lu stabilizes with an all-natural adhesive and stitches with thin nylon thread. The body of each shoe is carefully hammered to its sole; some are baked at low heat in an oven to mold the leather.
Lu estimates that half of his students at the Footwear and Recreation Technology Research Institute hope to become shoe designers, while the other half plan to develop new shoe manufacturing technologies. Though traditional shoemaking skills are still being passed on to the next generation, Lu says small workshops like his are gradually disappearing as their owners retire.
“The construction of shoes is complicated and there are so many steps,” Lu says. “It sometimes takes the same amount of time to make 10 pairs of shoes by hand as it takes a factory to produce 100 pairs.”
For more information and a list of retailers, visit shoesologie.blogspot.com or www.facebook.com/pages/Liebe-Hsing. Liebe Hsing shoes are sold online at www.pinkoi.com/store/liebehsing

Please also see the link below from Taipei Times for the initial articles.
Sole Sister
A step into the past

2011年7月13日 星期三

台灣鞋訊 Taiwan Footwear News, June 2011

2011.07.13




謝謝台灣鞋訊完整六頁的報導!
Thanks Taiwan Footwear News for 6-pages editorial of liebe.hsing!

2011年2月26日 星期六

Apple Daily蘋果日報 2011 02 25

2011.02.25

謝謝蘋果日報蔡佳玲記者和攝影師張界聰+董孟航的報導!!

背包客勇闖女鞋路



勇氣變創業動力 錢少量小拼品牌

            2011年 02月25日                
          蘋果日報
         
背包客,是很好的創業者。
因為,能單獨面對異國旅行的孤寂,創業就需那麼大勇氣。
林倖如前年去東南亞旅行,多帶回一項確定:
比起寮國、柬普寨窮人,她的職場再多坑疤,都算幸運。
回台決定挑戰自己,不想穩妥度日,要創業做鞋。
取最好皮料,用最簡單線條;
市面太多黑色,她就作黑以外的多色。
資金不夠,先做樣品陳列,有單再生產。
一步步,把旅途中,對自己的重新認識,具體化成創業,這樁此生最大的祝福。
採訪╱蔡佳玲 攝影╱張界聰、董孟航

創業,最需要「勇氣」。

這勇氣,很像隻身去異國旅行,面對陌生、危險、孤寂,該悍就悍,該軟就軟。創業也須這等氣魄,才能平和與自己對話,解決百般困難。

女鞋品牌Liebe.Hsing(德文,意為:愛.倖)老闆林倖如,2009年帶著受傷的自尊,離開職場。一如往常,她收拾行囊,這回選擇往東南亞,當背包客。

她笑稱:「出發時,沒預期很多,想說做個按摩、SPA就回來。」不料,「1個人旅行,很無聊,不是觀察別人,就是觀察自己。發現看自己,還可以;看外面,我能不能為別人,做點什麼?」


旅途激發 決心創業

這3個月,她去了泰、馬、柬、寮,「無法想像寮國、柬埔寨小朋友,上課要走那麼遠,會因為水不乾淨,那樣簡單的疾病死掉!其實,只要一點點錢,就能幫他們蓋學校、改善生活。」
她真切地感受,自己很幸福!回台認真盤算,每月要捐多少、長期能幫人家多少;「但若我沒活那麼久呢?期望未來,太不實際,所有事情都必須是現在。」
她年過30,「自己可以單獨決定些事。」職場況味,嘗了快10年,大概就這樣;若是創業,她還有積蓄,「預留安全庫存20萬元,其他賠光,就不再投入。」

線條簡單 顏色多樣

那麼,創什麼業?「設計鞋子,這渴望在我心裡多年,答案輕易就出來。」
她因媽媽的腳易長水泡,母女倆腳一樣大,所以離開老家雲林,到台北唸書,就常幫媽媽試鞋、買鞋。大學畢業,一路任職鞋產業,還去台中鞋技上課,拿到運動鞋、女鞋打版證照;赴英念書,碩士論文也寫高跟鞋。
決心做「鞋」,排除代理:「因為對市面鞋款,不是那麼滿意;」只剩自製。
她先設定,要在隔年秋冬上市,然後著手研究潮流:大地色系;開始畫圖、選材質:「用最好的牛、羊皮,但線條最簡單,所有東西減掉後剩下的,才持久。」
觀察周遭朋友,哪些可能是潛在顧客,「翻她衣櫃,看她都買什麼?」再彙整方向,拿去問對方:這些是不是妳喜歡的樣子?「反應不錯,就朝這方向走。」
從鞋技、網路,找到皮料商,以及製鞋師傅,經6小時面試:「師傅問:妳的客人幾歲、長怎樣?工作是什麼?打算怎麼賣?」確定她真有決心,答應幫忙。

先做樣品 租點試穿

第一系列出爐,資金不夠量產,每款做1雙當樣品,顧客喜歡再訂,15天後交貨。庫存不足的缺點,就變成客製優點。
老家斗六1家精品店,願意讓她寄賣,因為老闆娘對主顧夠了解,「看到樣品,就知道哪個客人會買。」她的鞋銷路頗佳,客人不介意她是新品牌,認為「這質料,值這個價!」
「黑色,市面已經很多、很漂亮;我寧可給妳很多色彩,讓妳需要顏色時,來找我!」去年底,隨專賣台灣文創品牌的網路平台Pinkoi,參加「台灣設計博覽會」,發現台北主客層是設計師,於是不定期租點、辦試穿會,測試北部市場。
創業以來,「半夜不曉得哭過幾次!因為不確定、不被支持,連我都看不到未來。」她說。然而最終,「負面話語,我不會全盤接受。背包客,某種程度熱衷挑戰自己。」勇氣,就來自再次舉步、邁向未知,這些微小力氣的累積。

林倖如小檔案

◎年齡:1977年生,34歲
◎學歷:台北大學經濟系畢業,英國University of Leeds(里茲大學)Fashion Marketing(時尚行銷)碩士
◎主要經歷:
.22歲出社會  豐泰企業製程人員、廣告業務,家樂福運動鞋採購課長,台灣
Nike Demand Planner
.32歲  創業,Liebe.Hsing老闆

店家資料

.電話:0939-281-016

.部落格:http://shoesologie.blogspot.com

哪裡買:

★網路

.專售台灣文創品牌的Pinkoihttp://www.pinkoi.com/liebehsing

★米那設計精品服飾 雲林縣斗六市南興街21號

.電話:(05)533-2603

★Zakka Zoo 台北市仁愛路4段300巷26弄21號

.電話:(02)2700-0802

★米得服飾精品 台北市敦化南路一段177巷

10號1樓105室

.電話:(02)8771-0963

營運概況

創業成本:80~100萬元(至今總投資)
月營業額:10~18萬元(展覽期為旺季)
皮料、工錢:佔6成
每月淨利:佔4成
(4~8萬元,未扣除寄賣抽成)
◎註:部份數據為記者估算

2011年2月8日 星期二

liebe.hsing * CHANNEL [D]

2011.02.08
liebe.hsing interviewed by CHANNEL[D]
It's a brief introduction of the brand, design and vision.
It wasn't such a piece of cake to talk in front of camera; however, an interesting experience to present "my work".  
Check it out~


Thanks CHANNEL[D] 設計頻道
http://www.d-tv.com.tw/

2010年12月21日 星期二

自由時報 2010.12.19

2010.12.19

2010.12.19自由時報
部落客愛愛love達人私推薦,帶著大家逛一中商圈的流行服飾店AIMEE,文中最後提到
[ AIMEE店也特別與台灣手工鞋品牌"liebe.hsing"合作,店內擺放不少設計師林倖如的女鞋,帶有典雅復古風格.]
愛愛手拿Strawberry娃娃鞋, 右側為Sagan in Autumn,左側 Safari 

下圖中由左而右依序為Classic Oxford, Geneva和LUCA短靴
謝謝自由時報!!

2010年10月24日 星期日

liebe hsing 漫畫版簡介

2010. 10. 24
幾天前人氣部落客奈奈音Nanayin,寫了一篇liebe hsing的介紹,很有趣,歡迎你們一起來看看~
謝謝奈奈音Nanayin~
http://www.nanayin.idv.tw/blog/?p=2138#more-2138